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Where it all started! First Lite was conceived by Kenton Carruth and Scott Robinson who had long lived in Central Idaho and worked in the winter sports industry. As merino began to emerge as a premier fabric for skiing, biking and climbing, Kenton and Scott began to try wool garments on their fall hunts. The fabric kept them warm in the cold mornings, cool as the day heated up and, amazingly, kept them completely odor-free day after day. Being the first company to use Merino in their clothing, First Lite emerged into the company it is today. Made in Idaho!