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What's that old saying about losing 45% of your body heat through your head? Is it true? We'll let you know, the Badlands testers haven't returned from their Arctic testing trip they left for 3 months ago...regardless, there's nothing worse than a cold head and cold ears. The Badlands Elevation Beanie was designed with groundbreaking Heatwave Technology that reacts with your natural body heat to give you additional degrees of warmth. In short - head stays warm, you stay comfortable longer, your prey trembles in fear.