Alpine Start was born out of a desire to make a great tasting, affordable instant coffee that you can take outside or on the go. The idea for an instant coffee that actually tasted good was conceived by our founder Matt Segal while on a climbing expedition to the Bugaboos of British Columbia. On returning to his home of Boulder, CO he enlisted natural food rock star, Alex Hanifin to help. Shortly after this dynamic duo of adventure athlete and foodie created our Original Blend of premium instant coffee. It's Instant Coffee That Actually Tastes Good™ and made from high quality, high altitude arabica beans.